Mix

Branding

The aim of this project was to create a brand from scratch with an interface which could smoothly transition between different touch-points. My solution was Mix, a multi-platform music streaming service which curates feeds for the most optimal musical experience. From logo design to prototyping, the experience of designing my own brand was a huge learning opportunity, enjoy!

Duration: 4 weeks
Type: Solo

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The Website

This is what the homepage for Mix looks like if the user is visiting for the first time, or has yet to log in. 
It informs the user about the company and gives them a feel for the type of service they'll be receiving. 

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Once the user has logged in they are able to use the in-browser music player, and the experience becomes much more personalized. 

 
 
 

The Mobile App

The most frequently used platform for Mix.

The mobile app was designed to allow the user to quickly find or jump back in to their music at any time. 

 
 
 

App Screens

This is what the mobile app would look like for a frequent user. 
Feel free to check out my prototype for the mobile app!

Tesla Widget

In-car touchpoint for Mix. Since Tesla screens are massive, I decided to
make the interface simple and efficient to use in order to prevent distraction.